General Advertising Guidelines

• All ads must spawn new window for destination page.
• Sound must be user initiated with sound off button.
• No continuous looping of animation allowed.
• If ads shake or flash, stop animation after 3 seconds.
• Ads cannot mislead user. No false "close-out" boxes, warning messages, etc.
• Click-thru cannot auto-download unless specified as such in the creative.
• Lycos reserves the right to dismiss any creative.
• No advertising for alcohol, gambling (US), prescription drugs, tobacco, religion, politics, guns or sexually explicit themes will be accepted.
• Prohibited Content Types:
  • Ads claiming that the user has won a prize are not allowed.
  • Ads mimicking computer functions or computer dialogue boxes are not allowed.
  • Ads that have mock features, such as drop down menus or search boxes, are prohibited unless the functionality actually work.
  • Page takeovers.

Available Tag Sizes (html, swf, jpeg, gif files)

(Maximum upload file size of 82KB)

• 300x250
• 300x600
• 728x90
• 160x600
• pop-under

We also accept the following ad unit types:

• Pagegrabbers
• Full Page
• Half Page
• Portrait
• Page Skins
• Page Peels
• Billboards
• Push Downs
• Custom Sponsorships

General Lycos Competitor Restrictions

• No creatives which advertise ANY of the following services:

  Web Hosting/ Web Publishing
  - E.g. Bravenet, BuyDomains, Fortune City

  Casual Gaming Sites
  - E.g. Pogo.com, GameVance, Pop Games

  E-mail Providers
  - E.g. Yahoo Mail, Gmail, Hotmail, AOL Mail

  Search Providers/SEM/SEO
  - E.g. Google, Dogpile, Live Search, AOL Search

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Video (VAST) ad format for Adap.tv server

Ad format description

This ad format provides a way to display a video ad with an optional companion banner, when the ad is served in the VAST 1 or VAST 2 format (as defined by IAB) from an external ad server.

Supported formats

The video creative can be in the FLV (preferred), MPEG-4 or OGG format. Progressive delivery via HTTP is supported; streaming video is not.

The following formats are supported for the companion banner:

• HTML/Javascript code snippets
• URL ad tags resolving into HTML/Javascript code
• Images (jpg, gif, png)
• Flash rich media (SWF)